Costco is facing a lawsuit in a Seattle federal court, which alleges that the company provided customer information to Meta (formerly known as Facebook) without obtaining customer consent. This alleged sharing of private data occurred through the installation of Meta’s analytical tool, Meta Pixel, on Costco’s website.
Meta Pixel is a technology that tracks website visitors and their activities. It provides businesses with insights into the effectiveness of their advertising efforts. In this case, the lawsuit claims that Costco used Meta Pixel in its healthcare section, where customers can order or refill prescriptions. This has raised questions about why this technology would be used in a healthcare context.
The lawsuit contends that through Meta Pixel, Meta gained access to customers’ prescription data, treatment information, health insurance details, and location information. As the story develops we will keep you updated.