Atlanta stand-out Lil Baby is back again, dropping off a new single and video for his song “March Madness”. Lil Baby and Fanatics have joined forces for a collaboration. Fanatics is a popular brand specializing in sports jerseys and memorabilia. Notably, Michael Rubin, someone with whom Lil Baby has a close relationship, is also involved in the venture. To support their “Merch Madness” campaign, Lil Baby has created a song that touches on the campaign’s theme. This partnership aims to bring together the worlds of music and sports merchandising to create a unique and engaging experience for fans.