The Weeknd refers to this project as a “sonic experience,” and it features award-winning artists like Tyler the Creator, Lil Wayne, Quincy Jones, Oneohtrix Point Never, and Jim Carrey, among others.
The album receives its name from when The Weeknd was featured in “103.5 Dawn FM,” a live broadcast event that aired exclusively on the Amazon Music channel on Twitch and in the Amazon Music app, as part of the launch. The Weeknd and the Amazon Music app have partnered to deliver exclusive apparel for the event, including a limited-edition hoodie, shirts, and sweatshirt commemorating the event. For the next 48 hours, fans will be able to purchase merchandise online.
