At just 17 years old, Robert Wagner, known by his online persona as Soluh, has built the kind of YouTube momentum that most aspiring creators dream about. Last year alone, he skyrocketed from a few thousand subscribers to over 300,000, gaining millions of views through his Murder Mystery 2 (MM2) gameplay on Roblox. Soluh’s rise was the result of smart decisions, a strong work ethic, and a deep understanding of how content platforms and people truly work.
Roblox + Personality = A Winning Combo for Gen Z Gamers
Roblox isn’t necessarily new. But what Soluh did was bring fresh energy and relatability to the platform. His videos stand out not because of high-budget edits or over-the-top reactions, but because of his calm, confident presence and his ability to make viewers feel like they’re part of the experience. Gen Z doesn’t just want gameplay, they want to experience authentic personalities. Soluh delivers that, and his audience keeps coming back because they trust him.
YouTube & TikTok: Two Platforms, Two Strategies Soluh understands that YouTube and TikTok aren’t interchangeable. On YouTube, his long-form content builds deeper engagement and loyalty. On TikTok, he uses short, punchy clips to grab attention and funnel traffic back to his channel. For aspiring creators, the key is to make sure your content tailors to the platform it’s being published on.
Riding the Viral Wave Without Wiping Out One of Soluh’s biggest strengths is spotting momentum and doubling down without selling out. When a video performs well, he doesn’t copy-paste it; rather, he refines, iterates, and expands on what worked while keeping things true to his tone and brand. That balance, between audience data and creative instinct, is what separates flashes in the pan from real, lasting growth.
Scaling With Integrity & Final Advice
Going viral is hard. Staying grounded afterward is harder. As the numbers climbed, Soluh didn’t let pressure push him into being someone he’s not. He says it best: “You don’t need to change who you are to grow, you just need to get better at being yourself on camera.”
Soluh didn’t have a huge budget, production team, or connections. He had a laptop, a love for gaming, and the discipline to keep showing up and putting out content. If you’re a young creator wondering when to start, there will be no better time than now because, as Soluh’s rise proves, all it takes is the right game, mindset, and a whole lot of consistency to turn a quiet start into a viral wave.
