Spotify’s Outline To Move Beyond Solely Music

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The music streaming giant known as Spotify was initially brought to the light of the public back in August 2006, where current founder and CEO Daniel Ek would create history before he even knew it. Presently the largest streaming service in the world for any genre of music, the multi-billion dollar company is based out of Stockholm, Sweden where the Swedish entrepreneur originally published his service. Almost two decades later, Ek is now looking to expand the corporation’s quantity by removing themselves from exclusively streaming music in order to enable a more broad category of audio messages.   

Spotify has already begun putting some motions into action from this specific blueprint such as adding various podcasts and talk shows to their list of audios to listen to; some being The Joe Rogan Experience, The Always Sunny Podcast, Cover Story, The Daily, The Ben Shapiro Show and so many more. Currently reeling in a total of approximately $9.7 billion in sales throughout their last full year, Spotify is estimated to at least double that amount within the first two years that the streaming service begins this specific operation. Spotify is now employing over 7,400 workers and is continuously streamed throughout 184 individual countries; Daniel Ek is presently worth an estimated $4.4 billion heading into the next phase of his business. 

“The best people in audio come to Spotify because we are the best at it. Over at Apple, music is priority No. 27… If you want to build a self-driving car, do not come to us,” Ek said in response to his focus on diving into the new stages of his platform. Sean Parker, the co-founder of Napster, released a short statement on Spotify’s transition and his pure thoughts on the situation: “Spotify was the force that transitioned hundreds of millions of users from piracy to paying customers. It is no exaggeration to say that Daniel saved the music industry.” Giving respect where it is due, it is safe to say that Ek has big plans for the future of his company and is showing no signs of letting his foot off of the gas.

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