Rihanna has collaborated with renowned jeweler Jacob The Jeweler and his brand Jacob & Co. to design a diamond-encrusted watch choker. The singer debuted the unique piece during Pharrell Williams’ first Louis Vuitton Fashion Show in Paris, France. The watch choker features a 47-mm white gold Brilliant Flying Tourbillon, adorned with 368 diamonds, and has been specially reconstructed to be worn as a choker. According to Jacob & Co., Rihanna is the first person in history to wear a timepiece around their neck. The watch choker comes with a price tag of $700,000. Rihanna’s vision for the piece was to create a remarkable fashion statement for the fashion show, according to Jacob & Co.’s Instagram posts.
Rihanna Teams Up With Jacob & Co For $700,000 Watch Choker
