The highly popular American subscription video and film corporation known as Netflix is finally cracking down on users sharing their passwords in order to stream the service for free. The company’s current Co-Chief Executive Officer (CEO), Ted Sarandos, gave consumers a short notice on the network’s short uncomfortable adjustment earlier this past month — “Make no mistake, I don’t think consumers are going to love it right out of the gate,” Sarandos stated.
Netflix’s main reasoning behind strongly pushing for this specific change in the platform can potentially stem from the Facebook and Meta owner Mark Zuckerberg and the Intellectual Property Office collaborating to publish a new guidance rule that declares: “Piracy is a major issue for the entertainment and creative industries. Pasting internet images into your social media without permission, or accessing films, TV series, or live sports events through Kodi boxes, hacked Fire Sticks, or apps without paying a subscription is an infringement of copyright and you may be committing a crime.” As a result, Netflix might be asking users who do share their passwords to pay a small additional fee in order to compensate for the newest guidance rule – the streaming service has claimed to have already tested this possible solution at a USD $3.00 fee throughout a handful of unnamed countries.