What I’m trying to convey is the size of the market we’re talking about. You have the opportunity to tap into a huge pool of potential customers by adopting video marketing into your strategy.
Helpful how-to blogs can be made into how-to videos. This offers your audience another way of engaging with you and it translates your content into another popular format.
Video Aids with Branding and Consumer Trust
Video can provide a personal, holistic and engaging connection quicker than with copy. But, these two mediums should be used in tandem to present your organisation as helpful, knowledgeable and human. Video helps a lot with those last two.
If you provide extra content, given by yourself, your colleagues or employees in a genuine and down-to-earth manner, you’re more likely to create trust. That’s what inbound marketing is all about – building on consumer trust and using it to create relationships. At the end of the day, we’re not here to sell, we’re here to educate.
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