Professional Basketball player, Kyrie Irving has officially signed a new endorsement deal with the Chinese sportswear brand ANTA. This agreement includes a five-year partnership and designates Irving as the Chief Creative Officer of the company. This new deal marks Irving’s return to the shoe game following his split with Nike. It will be interesting to see the new collaborations and designs that come from his role as the Chief Creative Officer of ANTA.
The deal will also allow Kyrie to sign players and bring manufacturing to the United States. His first signature shoe with ANTA is anticipated to be launched in the first quarter of 2024. As the release date approaches, it will be exciting for fans and sneaker enthusiasts to see the design and direction the brand chooses to take Irving’s vision.
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