Founder and CEO of popular clothing brand Kith, Ronnie Fieg, has officially been named the first-ever creative director of the New York Knicks. Kith has been responsible for designing the Knicks’ City Edition Uniforms for the past two seasons.
“When Ronnie created his first Knicks City Edition Uniform during the 2020-21 season, the organization knew we had something special, and each year’s design has been more innovative than the last. We are honored to have him join the Knicks as Creative Director,” said David Hopkinson, president and CCO of Madison Square Garden Sports Corp. “Ronnie’s position will help provide a distinctive look and feel across marketing, content and merchandise initiatives. Given Ronnie’s life-long Knicks fandom, creative vision, and New York City roots, we are extremely excited for our continued and expanded collaboration.”
“The opportunity came about a few seasons into designing the City Edition uniforms and the growing relationship between myself and their marketing team,” Fieg said in a press release. “I think they saw the passion I have for the team and wanted to evolve what we’ve been doing with Kith into something more. Long conversations about what the Knicks mean to the League and to the world helped shape the opportunity to really do some special things.”