Justin Bieber previously released his highly anticipated album “Justice,” back in early March of this year, which included his certified platinum No. 1 hit song “Peaches” (feat. Daniel Caesar & Giveon). One of his popular lines, “I got my peaches out in Georgia… I get my weed from California,” is coming back to be proven true as the artist recently announced the commencement of his ‘limited-edition cannabis line, comically called Peaches. The 27-year-old entrepreneur confirmed the official release of this brand on October 4, 2021, making his cannabis and marijuana accessories available in four different states being California, Florida, Massachusetts, and Nevada.
The business is based out of Los Angeles, California where the company hand packages and sells their top-of-the-line pre-rolled joints. They managed to team up with the popular cannabis company Palms, in order to ensure the success and legitimacy of their newly founded corporation, as Bieber looks to venture off into the marijuana selling business. Justin released a statement on the reasons behind the launch of Peaches that read: “I’m a fan of Palms and what they are doing by making cannabis approachable and helping to destigmatize it… especially for the many people who find it helpful for their mental health. I wanted to make sure that I was doing something that felt genuine with them and Peaches felt like it was a good place to start.”
Both companies have made it clear that they have collaborated for the sole purpose to “create a brand that destigmatizes recreational cannabis consumption once and for all,” a representative of the collaborative team reported. The official website withholds all of the necessary information a customer would want to know about their products. They are currently selling strains anywhere from “active” (sativa) to “chill” (indica) and anywhere in between; they sell a seven-joint bundle deal for just $32. It will be interesting to see how far Bieber takes this business considering how genuine and wholesome the purpose behind it is.