Dubai is already known for its incredible scenery along with breathtaking sights that you just have to visit in person. While continuing to attract new people to the beautiful city Dubai has officially announced the launch of their newest global marketing campaign called Dubai presents. This specific move allows all sorts of people from around the world to be given the once-in-a-lifetime opportunity to write their very own screenplay, which they will appear in, along with the magnificent background setting of Dubai. The main purpose of all of this is to captivate more people into the city while gaining the attention of a newer audience; the campaign stars Hollywood icons Zac Efron and Jessica Alba as an extended effort of that pursuit.
With that being said, you are able to use multiple different outlets in the Dubai area such as the Gold and Spice Souk as well as Burj Al Arab hotel, which happens to be ‘the seventh-tallest hotel in the world.’ Dubai presents is meant to display the city of Dubai as almost the perfect place to travel while embodying various healthy foods, breathtaking sights, and incredible energy that cannot be matched. Officially released on various platforms such as OHH, OTT, TV, digital, cinema, and social throughout the rest of 2021, the campaign will be available in over 15 languages while impressively being directed by award-winning Directors Guild Craig Gillespie.
Beloved actor Jessica Alba had this to say about how the film impacted her status on Dubia: “One of the most surprising things about Dubai for me is the respect and genuine appreciation for traditional Middle Eastern customs… architecture was crazy I have never seen architecture in my life like what I saw downtown Dubai it was beautiful just like works of art everywhere you look, just beautiful buildings.” Her new co-star Zac Efron also gave his newly found opinion on the city as he added, “The desert was especially special to me… a landscape so peaceful and calm and unlike anything, I have ever seen. The people of Dubai were incredibly warm and hospitable and invited me to enjoy the culture by their side. I love the idea of discovery and exploration and Dubai did not disappoint.” Judging by the main character’s thoughts on how heavily the show impacted their real-life opinions, it is safe to say this campaign is starting out to be a huge success for the founders.