A Billionaire Boys Club flagship store has officially launched in downtown Miami. Pharrell and NIGO® founded BBC ICECREAM and recently expanded their presence nationally with the grand opening of their new store in the Art District of Miami. The company acquired a 5,000 square foot space, and saw design from the New York-based studio SNARKITECTURE.
Pharrell said he was “very grateful” to bring this new experience to Florida, in a statement. “It’s going to be a place where people can come in to get inspired by the mix of fashion, culture, art, and design,” he said. “I can’t wait for everyone to see what we’ve created here.” he added.