Gucci Mane has revealed that his upcoming album, titled “Breath of Fresh Air,” will be released on October 13. To offer a preview of the project, the Atlanta rapper dropped a new single called “Bluffin,” featuring Lil Baby, with production by Kuttabeatz. In the track, Gucci Mane reflects on his tumultuous history, providing listeners with a reminder of his past experiences.
The music video for “Bluffin,” directed by Jerry Productions, showcases Gucci Mane and Lil Baby enjoying themselves in a luxurious suite in Las Vegas. The footage also includes scenes of the artists attending a boxing match. In an Apple Music interview with Zane Lowe, Gucci Mane discussed the deeper meaning behind the song. He expressed his desire to share wisdom, advice, and his opinions through his music. Collaborating with Lil Baby, who has a large following among the younger generation, gave Gucci an opportunity to impart valuable knowledge and guidance. Gucci Mane sees this collaboration as a step forward in his artistry, as he feels confident in delivering more than just rap verses.