Earlier this week, fashion empire Gucci launched an immersion-minded experience within The Sandbox, complete with an array of digital collectibles and perks for NFT holders. The metaverse will officially be referred to as Gucci Vault Land, and was crafted by the luxury brand’s Vault concept store, which itself is the brainchild of Alessandro Michele.
Visitors will set out on their journey at the Garden of Curiosities, an immersive experience consisting of story telling across multiple rooms, each with a uniquely crafted user experience showcasing different elements of the creative behind the larger Vault project. Guests will enjoy the chance to restore a vintage handbag in the Vault Vintage Lab, among other side quests they can choose to participate in.