Rapper, entrepreneur, and mogul, Travis Scott is back again collaborating with Jordan Brand for another rendition of the Air Jordan 1. The heavily anticipated ”Reverse Mocha” color way released late last night via raffle on the Scott’s online store. As expected with a collaboration of this magnitude, fans flocked to the website for a chance to purchase the shoe. A source close to the artist revealed that the raffle saw 2.4 million entires during the first 30 minutes.
The much anticipated Travis Scott x Air Jordan 1 Low “Reverse Mocha” collaboration released late last night via a raffle exclusively on the Houston rapper’s online store and, as expected with a collab of this magnitude, both Travis Scott and sneaker fans alike flocked to the website for a chance at securing the shoe.
Prior to the raffle’s launch, Travis Scott took to his Instagram to announce the news by sharing the full video campaign for his new Jordan 1 collab featuring Euphoria actor Javon Walton alongside MLB greats Reggie Jackson and Lance McCullers. The collaboration will also feature a 21-piece apparel collection including various graphic t-shirts, hoodies, and accessories.