Due to various COVID-19 restrictions and not knowing what the future holds Pacsun decided to take matters into their own hands by instituting ‘live stream shopping events’ to be held on their official website. The company is planning to debut this new form of purchasing on August 6, 2021, in hope that this specific move will bring in more income and new potential customers. The first item of apparel they will be previewing on the live stream is the newest collaborative shoe between Vans and A$AP Worldwide. A$AP Rocky was previously given the title as “Pacsun’s guest artistic director meaning that it is very promising to see more collaboration in the future.
Both brands have agreed to team up with multiple popular TikTok stars in order to secure an acceptable amount of people to tune in for the live stream. TikTok star Mathieu Simoneau will be present during the live stream that is going to be held inside a local Pacsun located in Soho, New York. All representatives that shall be present during the live stream will make sure to engage with the audience as they show the newly released exclusive shoes to the world. Viewers will be able to vocalize all of their opinions and have any questions answered before continuing forward towards the next topic of discussion.
This will transparently be the first of many Pacsun live streams to come as the organization is already planning to set up another one later this month from a different store located in Los Angeles, California. This time, popular Youtuber Jules LeBlanc will be in the building as she will express some of her favorite collections, collaborations, and fashion styles from the store itself. All information about their new selling method can be found only on the Pacsun official website as the corporation seeks stability throughout these difficult times.